About Guadalupe García-Soto

Guadalupe Garcia-Soto is specialized in B2B Marketing and Communication and has over 15 years of professional experience in the field of business technology solutions. Graduated in Media Sciences from the European University of Madrid, holds a Master’s degree in Marketing and Information Technology from Instituto de Empresa, and completed the Advanced Program in Communication Management from ESIC. Currently she heads the Meta4 Marketing and Communication department in Spain.

On how today’s organizations tackle their need to get to know each one of their employees to personalize action plans, and thus, improve their employees’ work experiences, it is interesting to observe that HR is incorporating new work methodologies and tools taken from other disciplines, such as software, marketing or communications. Some worth mentioning are:…

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Unquestionably one of the great technological revolutions of recent times has been Big Data, a concept that emerged to respond to the growing volume of data generated across all areas of society. According to the latest “Data Age 2025” study from Seagate published by IDC, the volume of data worldwide will increase 10 fold by…

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The fiercely competitive markets have led personalization and deep knowledge of consumers at core of Customer Centricity to become essential for making companies stand out from one another and subsequently achieve their business goals. Companies need to get out innovative products and services that meet the needs and expectations of customers who demand experiences and…

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Today setting goals, strategies, and actions are rendered meaningless if this is not directly liked to results analysis and measurement. If you bear in mind that people are the most valuable asset for a company’s productivity, the need to integrate analytical processes in the HR function is becoming increasingly crucial to be able to successfully…

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In order to awaken reflection among attendees—HR managers of some of our most important customers—the day began with an introduction…

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What are the repercussions of CSR for the HR domain? Global organizations are addressing the new social demands voiced by their interest groups through environmental and social actions.

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Mixing techniques from different areas will help our performance

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